5.  How did you attract/address your audience?

- With my magazine that I made I believe there was many techniques I used to attract my audience.  My age group that was my intention to attract was 16-25, I made sure that the model that I picked wore fashionable clothing but nothing to expensive. I made my model wear a bangle on her arm, as I know young people are very trendy and like to show off fashionable things.  The model I chose was also in this age range of my target group, because I thought it will help me to appeal to my target audience and they can also feel that they can pick up the magazine because it is their age group and will feel comfortable to read the magazine and relate to the magazine. The bangle that the model is also wearing is natural and not very noticeable, this also helps to show the theme to attract my audience and also helps to compliment the models face as she is not in wearing any make up.

My model is not wearing anything which is designer as I wanted my audience to be able to fit in to the clothes that my model is wearing, I didn’t want her dressed up in expensive name brand because realistically not everyone can afford that I want the target audience to be able to say ‘I have that’ rather than ‘I wish I had that’ knowing they can’t buy it because of the cost, I just wanted the headline to be really important yet simple hence why the magazine is called  ‘bold and beautiful’ and basically the models eye contact connects with the audience even though she is not looking at them this will enable my audience to pick up my magazine up. My model has a deliberate facial expression of being calm, happy and confident face.

 She is in casual clothing to express that you can be ‘bold and beautiful’ without wearing the newest and most expensive clothing or having lots of make up on.

The props that I used was at a minimal and the bangle is used throughout her pictures that are in my magazine to show this representation of the use of minimal props, I didn’t want their to be too much happening in my picture the models eyes are not looking at the audience instead she in gazed and with this non verbal communication it shows that she is happy and smiling at her success because of the use of the headline next to her explain ‘how she became successful’ I think this attracts my audience because her non verbal communication brings them to want to know more on why she is looking up day dreaming and smiling.

The colour scheme of my magazine was a big deal to me and was purposely black and brown, this is because it helps to attract people who want to read my magazine, I was able to pick my theme colours because of the audience research I done earlier on. They gave me lots of ideas on colours that I could use which made me think I wanted to use colours which were plain and simple so I did not easily mess up.